Mind-Blowing Digital Marketing Statistics

Updated: May 31, 2020

An Outstanding manner to remain relevant and keep up with the marketing trends is to keep an eye on marketing statistics. it’s vital to understand the latest industry developments, especially as the digital marketing landscape continues to transform and evolve at a rapid pace.

In this post, we’ve compiled a list of digital marketing statistics all in one place so you can leverage data and knowledge to develop your strategy for 2020, successfully hit those 2020 KPIs, and grow your business.

Affiliate Marketing

While digital ad spend worldwide is predicted to reach $435.83 billion in 2020, affiliate marketing also continues to climb. In fact, statistics show that affiliate revenue has been growing 10 percent each year since 2015 and this trend is expected to continue until 2021 or later.

Source: Statista

  • Affiliate marketing programs generate 15-30% of all sales for advertisers (Authority Hacker)

  • The vast majority of advertisers – 83 percent – use affiliate networks to secure deals with publishers (Forrester Group)

  • Users clicked more than 5 billion times and the affiliate marketing networks carried out more than 170 million transactions worldwide (IAB)

  • Marketers turn to the affiliate marketing industry to boost their conversion rates and improve online purchases. Additionally, 83% of them use it to increase brand awareness, and 79% of them use it to engage existing customers (Rakuten)

  • Affiliate marketing makes up 15% of all digital media revenue (Hosting Tribunal)

  • By 2020, affiliate marketing in the U.S. is projected to reach $6.82 billion in spend (eMarketer)

  • 90% of advertisers think affiliate programs are essential to their marketing strategy (Forrester)

  • 84% of publishers and 80% of advertisers run an affiliate program (Forrester)


  • There are more than 3.48 billion social media users worldwide. That’s roughly 42% of the world’s population and 80% of internet users. If you’re investing in digital marketing, this means your audience is likely using social media in some respect (Global Digital Report)

  • 4% of millennials report using social media, compared to 77.5% of Gen X, and 48.2% of Baby Boomers (eMarketer)

  • 90% of brands use social media to increase brand awareness (Hootsuite)

  • In U.S. only Facebook ad spend reached $25.56 billion, a 107% increase from 2016 (eMarketer)

  • Social media ad spend is forecasted to reach $18.4 billion in 2019 (Statisa)

  • 78% of U.S. Facebook users have been initially influenced by this platform when discovering new products (Kleiner Perkins)

  • 55% of individuals purchase products online after discovering it on social media (Kleiner Perkins)

  • 70% of social media marketers leverage Facebook as the most useful platform for meeting their goals (Sprout Social)

  • Instagram’s engagement beat Facebook’s with a median engagement rate of 1.73% per brand post (Sprout Social)


  • In less than a year, the search interest for ‘affiliate marketing’ grew by 44%

  • The average cost per action (CPA) is $49 for paid search (WordStream)